About
Based at Oxo Tower Wharf, Loveness Lee has been a trained jeweller for over 10 years. Having grown up in China with her architect mother, Loveness quickly developed a taste for the world of art, design and craftsmanship. Lovenessâ earlier works display her fascination in abstract shapes and forms, a reflection of her childhood memories.
Upon moving to the UK, Loveness studied jewellery design at an extensive list of top London based universities. Starting at Central Saint Martins, Middlesex University and rounding it off with an MA at the well renowned Sir John Cass Faculty at London Metropolitan University. It was during this time that she decided to take on the world as a young entrepreneur. Her BA final collection would play a role in what she describes as a âhappy accidentâ – where she decided to use nature as a collaborator in creating serendipitous designs that allow abstract, free-flowing forms pre-existing in nature to take the lead in the design process.
This technique has carried through to the present day with each Loveness Lee collection being inspired by different textures found in nature. With the natural world having a huge part to play in Lovenessâ inspiration and design process, sheâs always on the lookout for fresh ideas. This means taking trips to scenic locations and nature walks are commonplace during her time away from the business. Being an appreciator of art in all its forms, she also winds down by Salsa and Bachata dancing in her free time.
Since starting Loveness Lee back in 2017, Loveness has and continues to build her brand with growing collections, media and press features, celebrity clientele and stockists around the world. In 2019, she opened the first Loveness Lee Store located at Oxo Tower Wharf. It has been described as âwalking into her brainâ with its rough, organic interiors and array of dried flowers on display. The space doubles up as a workshop where all pieces are made, meaning customers can observe the team handcrafting the jewellery whilst browsing the store.
