About

Step into the world of AOI (An Ocean of Ideas), a London-based luxury brand founded by Farah Marafie, where fashion and design transcend trends to become collectible, wearable art.

For the first time, AOI unveils its latest drop: ‘Sculptures’, a continuation of its commitment to limited-edition collectibles, where art and materiality merge. Among these works is a special collaboration between AOI and Lison de Caunes, the world’s leading master of straw marquetry. Known for reviving this centuries-old craft, Lison transforms straw into intricate, luminous surfaces, using the same meticulous techniques once favoured by Art Deco masters. This exclusive sculpture exemplifies AOI’s dedication to material exploration and craftsmanship, offering a rare opportunity to experience the fusion of heritage and innovation.

During London Craft Week, AOI presents a selection of its most distinctive limited-edition collectibles, crafted from diverse materials, offering an intimate look into the philosophy behind the brand.

This special, intimate exhibition at Frieze Galleries No.9 Cork Street invites guests to explore the dialogue between art and fashion, permanence and reinvention. Expect an immersive experience where materiality, form and storytelling come together, celebrating exquisite craftsmanship from around the world under one roof through Farah Marafie’s vision.

True to its name, An Ocean of Ideas, AOI is an ever-evolving brand that explores form, craft and concept. Each drop is a studied idea — requiring long development times to be realised — where Farah Marafie meticulously designs every piece before embarking on a journey to find master artisans best suited to bring it to life. Every release is a moment of discovery, unveiling limited-edition luxury collectibles that exist beyond trends, whether in fashion, objects or something entirely unexpected.

For those who seek the extraordinary, AOI creates pieces to be collected, worn and lived with.

Join for a rare opportunity to meet Farah Marafie, gain insight into her creative process, and experience the ever-expanding world of AOI firsthand.