Curating is an utterly personal passion, which Jonathan Anderson now channels into a re-articulated JW ANDERSON. This refined world is centred on objects of elevated craftsmanship: curated fashion collections alongside homeware, artisanal goods and the very idea of collecting. A modern-day cabinet of curiosities.

Products are crafted in collaboration with artists and artisans, with a commitment to sourcing skilled craftsmen and the finest materials. With an emphasis on traceable origins and elevated materials, each piece is designed to stand the test of time, to honour traditional skills, and reflect who Jonathan is today.

Each JW ANDERSON space absorbs and reflects its surroundings, imbued with the new vision of the brand. The JW ANDERSON Soho store was reimagined, developed by architects Sanchez Benton to bring this vision to life: a grammar of warm materials embodying the feeling of the handmade and beautifully crafted.

The new JW ANDERSON Pimlico Road store similarly aligns with its new surroundings of antique stores, design boutiques and homeware specialists. In an environment of timeless design, Home and Garden sits at the heart of the store, accompanied by a selection of Ready-to-Wear, Shoes and Accessories. In keeping with the brand ethos and this environment, there is an emphasis on art, with works by acclaimed artists such as Kira Freije, Gwen John and Robert Kulicke available to purchase.

Extending from their commitment to craft, JW ANDERSON will host an event in collaboration during London Craft Week on 13 May. Event details will be announced soon.