A one of a kind destination in the heart of London’s West End, Seven Dials has a heritage rich in culture and creativity. Set at a slower pace, Seven Dials is an escape from the busy streets of the city and home to 90 stores including independent start-ups, unique concept stores and world-renowned brands, as well as over 50 contemporary cafes, restaurants, bars and pubs.

Since its inception in the 1690s, the neighbourhood has attracted unique personalities and colourful characters leaving a legacy of individuality and an independent spirit. On any one of its cobbled streets, there is an unrivalled concentration of artisan makers, designers and craftspeople. From fashion to food, they tempt you not simply to buy, but to stop and discover their stories and marvel at their artistry and skill. Whether searching for handcrafted leather goods, a personalised perfume or an iconic piece of art, bespoke and exquisitely made products can be found in abundance across the seven streets.

During London Craft Week 2021, step into the world of Seven Dials. From making your own organic hand cream with the renowned Neal’s Yard Remedies or creating a leather keepsake with the quintessentially Indian Nappa Dori to exploring the world of macarons at Pierre Hermé, visitors can appreciate crafts from all corners of the globe. London Craft Week at Seven Dials brings to life the creativity and expertise of this historic shopping village.

For more information visit sevendials.co.uk or follow us on Instagram @7DialsLondon.