The Pimlico Road

The Pimlico Road is a world-renowned design destination located in the heart of Belgravia, known for luxury interiors, expertly sourced antiques, and high-end craftsmanship.

This storied street is lined with British interior showrooms such as Soane Britain, Jamb, Rose Uniacke, and Robert Kime, each offering one-of-a-kind pieces, collections, and expert advice for interior decorators and discerning clients.

At the heart of The Pimlico Road is Newson’s Yard, a beautifully restored historic timber yard dedicated to craftsmanship and design. It is home to showrooms Nina Campbell, Modernity, Flora Soames, And Objects, Plain English, and The Lacquer Company, alongside modern British restaurant Wildflowers, run by highly acclaimed chef Aaron Potter.

Recently, The Pimlico Road has welcomed a wave of exciting new openings, with leading names in the industry choosing the original home of design for their first-ever showrooms. JW Anderson has unveiled a curated emporium where fashion, artworks, and homeware converge. Nearby on neighbouring Ebury Street, Matilda Goad debuted her inaugural store, MG&Co., showcasing the brand’s distinctive lighting, hardware, and homeware collections. British brand Corston Architectural Detail has also opened its first dedicated London flagship, presenting its handcrafted lights, switches, and sockets.

Further enriching the area, Flora Soames, known for exquisite fabrics, has launched her first bricks-and-mortar space—an intimate kiosk at the entrance to Newson’s Yard—featuring her signature fabrics, wallpaper, cushions, and lampshades.

Since 2016, the Pimlico Road Series has played a key role in London Craft Week, hosting inspiring talks, interactive workshops, and designer-maker presentations that celebrate craft and creativity.

A few minutes’ walk from Sloane Square or Victoria stations, The Pimlico Road is a London neighbourhood dedicated to best-in-class design within the world of interiors.