About
Alfred Newall has been working with natural materials to make honest furniture crafted with care from an early age. His appreciation and intricate understanding of craftsmanship and design have informed a collection of furniture which values the past and has a prominent place within contemporary interiors.
Built on a love of utility as well as tradition, his pieces are a useful and beautiful addition to interiors. Furniture can be purchased online from signature collections or made to bespoke requirements. His clients have the opportunity to customise or commission furniture to suit their environment, adapting size or details – making each piece truly personal. He is inspired by old pieces, particularly from the Arts & Crafts movement, which often seem just as good – or better – than they did the day they were made.
Alfred trained at the Building Crafts College and then worked for Plain English, before setting up his own practice in London and East Sussex in 2010. All of his pieces are made by a team of skilled craftsmen in the South Downs, using sustainably sourced wood and traditional processes. His collections have quality at their core and are made to last a lifetime.
His brands’ products change and evolve with time as they meet new audiences and develop new designs, but fundamentally, the processes have not changed. Furniture making will always be a pleasure for Alfred and his team, with practicality, beauty and longevity at the heart of what they do.
