About
Loveness Lee is a contemporary jewellery brand inspired by abstract shapes and textures found in nature. Lovingly handcrafted in our London flagship store, overlooking the Thames, each piece is made from sustainable materials such as recycled gold and silver, and lab-grown gemstones.
Loveness Lee’s jewellery has captured the hearts of icons such as Kylie Minogue, Ashley Graham, Nicola Coughlan, and Priyanka Chopra, among others. Her creative designs have also graced the pages of prestigious publications including Vogue, Harper’s Bazaar, and Cosmopolitan.
In 2019, we proudly opened our flagship store at Oxo Tower Wharf on London’s vibrant South Bank. More than just a boutique, the space also serves as our workshop, where customers can browse and try on our jewellery while seeing our skilled jewellers at work behind the scenes. Each piece is handcrafted in small batches in our workshop to minimise waste, using recycled gold and silver, freshwater pearls, and lab-grown gemstones – blending traditional casting methods with contemporary designs inspired by nature.
Since the end of 2020, we’ve committed to casting all of our jewellery in recycled metals – a more sustainable choice that reduces the need for new mining and helps preserve our planet’s beautiful landscapes. Every creation is thoughtfully packaged using recycled and biodegradable materials, reflecting our ongoing dedication to sustainability and responsible craftsmanship.
