About

Inspired by a borderless creative spirit, Moi Fine Jewellery creates collectibles that weaves together story, craft, and artistry. Each piece is a considered composition, balancing gemstones, form, and narrative with an instinctive approach to design. Rooted in cultural research yet inherently contemporary, Moi Fine Jewellery’s work bridges the past and present, reimagining living traditions through a modern lens while preserving their depth and authenticity.

Puja Shah is a jewellery designer trained at the Fashion Institute of Technology, New York, who began her career working with the Brooklyn Museum and the Metropolitan Museum of Art. She is the principal designer, co-founder and creative director of Moi Fine Jewellery. Her design sensibility is informed by a deep engagement with vintage, archival, and museum art to create pieces that resonate with both heritage and modernity.