Hiring: Managing Director to lead LCW 2026

London Craft Week is seeking a new Managing Director to lead the 2026 edition of the festival. This role offers great scope for an entrepreneurial individual to shape London Craft Week and further grow its reputation as the world’s leading festival for outstanding craftsmanship. The right candidate will combine strong commercial instinct with passion for extraordinary creativity across art, design and luxury sectors. The role will require you to work with flexibility, energy and commitment, leading sponsorship sales and managing the team to deliver and promote a diverse and engaging festival programme.

Salary: £75k 

Term: Fixed term until 31 May 2026 (maternity cover)

THE IDEAL CANDIDATE:

We are seeking an exceptional leader with a proven track record in cultural event management, strategic business development and/or sponsorship.

Desired Experience & Skills:
  • Senior Leadership: Significant experience in a senior leadership role within the arts, culture, events, or luxury sectors, demonstrating commercial success 
  • Income Generation & Commercial Acumen: Strong history of securing high-value sponsorships and developing commercial partnerships
  • Financial & Governance Oversight: Experience in financial management with P&L responsibility
  • Stakeholder & Team Leadership: Exceptional skills in building and maintaining relationships with diverse stakeholders (sponsors, public bodies, VIPs) and inspiring/developing high-performing teams
  • Strategic & Communication Excellence: Outstanding strategic planning capabilities, coupled with excellent written and verbal communication skills 
  • Festival/Event Direction: Ability to lead the strategy, development, and successful delivery of a large-scale cultural event
Key Attributes:
  • Passion for Craft & Culture: A genuine enthusiasm for craftsmanship, art, design, and cultural events
  • Entrepreneurial & Visionary: A proactive, forward-thinking individual who identifies new opportunities and drives growth
  • Collaborative & Resilient: A natural collaborator who thrives in a dynamic, fast-paced environment.

 

RESPONSIBILITIES:

STRATEGY

  • In conjunction with the Chairman and programme team, lead on creating, developing and implementing LCW’s mission, strategy and festival programme.
  • Ensure the timely and effective production of all necessary planning and evaluation material, including appropriate financial plans and accounts. 
  • Developing and maintaining excellent collaborative relationships with sponsors, commercial partners, public bodies and relevant stakeholders (current and potential) to enable LCW to achieve its strategic goals.

LEADERSHIP AND MANAGEMENT

  • Ensure that the organisation has the resources (human, material and financial) to operate as effectively as possible.
  • Provide leadership to the LCW team, ensuring quality and timely output across all activities and maximising the potential of staff through training and development.

INCOME GENERATION 

  • In conjunction with the Chairman, secure and manage the relationship with the Headline Sponsor. 
  • In conjunction with the Chairman and programme team, set stretching but realistic revenue targets covering: programme partners, International Pavilions, sponsors, advertising, ticket revenue, e-commerce and public sector.
  • Ensure successful development and delivery of new and existing sponsor relationships.
  • Develop new strategic partnerships that strengthen LCW’s financial position and offer new income generating opportunities. 
  • Work with programme team to develop a sales plan and manage relationships with an international network of partners

GOVERNANCE

  • Ensure London Craft Week Limited discharges its legal obligations to include HMRC (VAT and Corporation Tax), Companies House (inc confirmation statements, accounts, registered office address), GDPR, Health & Safety and Employment.

FINANCE 

  • Lead the sustainable financial and operational management of the business, including managements of budgets and banking, and oversight of accounting firm.
  • Develop new models for income generation, identifying commercial and business development opportunities. 

OPERATIONS

  • Manage LCW’s workplace arrangements and associated services as required.

MARKETING & COMMUNICATIONS 

  • Develop and engage LCW’s VIP audience.
  • Oversee the development of strategic marketing and PR plans to support the festival and enhance LCW’s reputation and profile. 
  • Recruit all marketing staff as may be necessary, and appoint and manage the relationship with the Public Relations agency.
  • Appoint and manage the relationship with key suppliers: graphic designers, web development, media buying, research, delivery/couriers.
  • Work with the design agency on identity, print collateral, advertising, posters, web templates, sales packs and on-site signage.
  • Manage research and evaluation including designing and promoting visitor and programme partner surveys using Survey Monkey.
  • Act as a spokesperson with press and stakeholders as required. 

ABOUT LONDON CRAFT WEEK

London Craft Week is a city-wide festival celebrating exceptional craftsmanship, across multiple sectors and disciplines, from around the world. Through our curated programme of events, we shine a light on the creative talent behind some of the world’s most beautiful objects, telling stories of their inspiration, process and materials.

Since its inception in 2015, the festival has grown significantly in scale and prominence with nearly quarter of a million visitors enjoying the work of more than 1000 makers at events put on by over 200 partners from 35 countries in 2025.

The festival encourages those who attend to discover hidden workshops, independent makers, heritage craftsmen and jewel-like shops alongside great luxury houses, famous artists and designers, leading department stores, national museums and contemporary galleries. Visitors can embrace the sheer reach, diversity and serendipity that London offers as the world’s great creative capital.

 

Please apply by Monday 30 June to jo@londoncraftweek.com with a CV and short note explaining your interest in the role. We reserve the right to close applications early.

 

Image: Workshop at International Pavilion: Thailand | LCW 2026 | Photography by Dan Weill

Join the LCW Team: Partnerships & Content Manager

This summer, the London Craft Week team is recruiting a new Partnerships & Content Manager to join the team. If this year’s festival has left you feeling inspired by exceptional exhibitions, creative collaborations and unique experiences, why not join us in bringing together the festival line-up for London Craft Week 2026?

We’re a small team with lots of independence and scope for creativity. The role will expose you to the full spectrum of festival planning and delivery. We’re looking for someone proactive and enthusiastic about selling the benefits of the festival to top-tier brands, galleries, studios and makers. You may have previously worked in sales, marketing or partnerships, ideally in a related sector, but it could you be that you marry relevant skills with personal interest and passion for what we do. You will need to balance aesthetic appreciation with financial nous to bring together an exciting programme while hitting sales targets.

Full job description and application instructions can be found below. We will review applications on a rolling basis from June 2025, with a view to the new team member starting in August.

Job Description: Partnerships & Content Manager

Contract:

Full time / Permanent

Location:

Hybrid and flexible with a few days per week in Central London 

Reports to:

Managing Director

Salary:

£26-30k, depending on experience

Hours:

35hrs per week, excluding public holidays

About London Craft Week

Having returned for its eleventh edition from 12-18 May 2025, London Craft Week (LCW) is a city-wide festival, celebrating exceptional craftsmanship from around the world.  A unique cultural and commercial platform, LCW attracts over 200,000 visitors to a rich and varied programme of over 400 events.

LCW’s curated programme brings together established and emerging makers, iconic heritage and contemporary brands, studio groups, collectives and galleries with discerning consumers to build engagement and sales. It features exclusive workshops, demonstrations, exhibitions, talks and discussions and performances.

London Craft Week tells the stories behind some of the world’s most beautiful objects – the material, the maker, the process and the inspiration.  We work closely with partners to shape persuasive activations, connecting partners with new and existing customers. 

 London Craft Week is an independent, not-for-profit organisation.

 

About this role

London Craft Week is looking for a confident and independent individual with exceptional communication skills and meticulous attention to detail. 

You will work closely with the Managing Director and Senior Content and Partnerships Lead, supporting the development of the programme and marketing strategies for LCW.  You will oversee programme partner relationships, sell partnership packages and provide administrative support to the team. 

You will have the opportunity to work across the whole event and contribute creatively to its success, speaking directly with makers, partners and sponsors.

You will have a keen interest in the work of London Craft Week, craftsmanship, art and design, and in the luxury fashion, retail, arts and culture sectors more broadly.

 You will be part of a small team working on a dynamic and ambitious event.

This role will require you to work with flexibility, energy and commitment.

 

KEY RESPONSIBILITIES

This is a role that varies year round, so the below activities will come in and out of focus through the festival cycle. 

 Programme Development

  • Sell partnership packages, driving revenue for the festival
  • Manage programme partner relationships, securing details of their LCW activations, contracts, copy and images
  • Ensure potential partners understand the LCW offer and opportunity and address any concerns
  • Research potential new programme partners including luxury brands, independent makers, studio groups, international collectives, galleries and national delegations
  • Maintain and update LCW’s contact database as necessary

 Print & Proof-reading

  • Approach and chase programme partners for copy and images for the LCW Guide and website
  • Liaise with partners and the Copy Editor to ensure efficient copy flow from partners to the Copy Editor and onto the design agency
  • Proofread the LCW Guide, website and newsletters

 Online & Digital

  • Work closely with other members of the team, upload event information (copy and images) from partners to the LCW website
  • Chase programme partners, sponsors and media partners for copy and images
  • Schedule and post content to LCW’s social media channels

 Administration

  • Arrange meetings for the LCW team (including Chairman Guy Salter) as necessary
  • Support the team with postal mailings
  • Process and edit images for use across London Craft Week platforms

 Operations

  • Prepare and distribute invoices for programme partners and sponsors using the accounting software Xero; applying PO numbers and refunds where necessary
  • Ensure timely payment of invoices, contacting partners and sponsors about late payments.
  • Prepare agreements for programme partners, confirming the terms of their participation in LCW.
  • Use Adobe Sign to send agreements to programme partners.
  • Provide ad hoc logistical support in relation to festival delivery

 Distribution

  • Support the Marketing team with  the distribution of LCW Guides and event signage, liaising with partners and suppliers

PR

  • Provide information and images to LCW’s PR agency 
  • Liaise with the PR agency and the LCW team to schedule interviews and to monitor copy deadlines

 VIP Programme

  • Liaise with programme partners to ensure the smooth delivery of VIP events, monitoring guest lists, F&B and logistics as necessary

 

ESSENTIAL SKILLS AND EXPERIENCE:

  • A keen interest in the work of London Craft Week, craftsmanship, art and design and in the luxury, fashion, retail, arts and culture sectors more broadly
  • Strong interpersonal skills with excellent written and spoken English – sales and/or marketing experience a strong advantage
  • Confident telephone manner
  • Self-confident with the ability to communicate and work with senior staff from a range of organisations including the art, craft and luxury sectors
  • Ability to manage multiple priorities, work to deadlines and stay calm under pressure
  • Creative with the ability to think clearly and solve problems effectively
  • A keen organisational sense with meticulous attention to detail
  • Strong customer care ethic
  • Tenacious and hardworking
  • Strong commercial awareness
  • Good understanding of digital and social channels
  • Comfortable with learning a range of software including MailChimp, WordPress, Hootsuite Xero, and Adobe Acrobat 

 

TO APPLY

Please supply a brief CV and your thoughts, in no more than 500 words, in response to the following:

Imagine you have a meeting with the marketing team at Chanel. What are the key reasons they should get involved in London Craft Week and pay to be a partner in next year’s festival? What sort of thing might they do as their event?

Applications should be sent to jo@londoncraftweek.com with the Subject Line ‘Partnerships & Content Manager Application’.

We will review applications on a rolling basis from June 2025, with a view to the new team member starting in August.

Photography by Dan Weill

Meet The Maker: James Merry

Please tell us about the materials and techniques that you work with.

My work usually shifts between hand embroidery, metalwork, silversmithing, illustration, 3D sculpting and jewellery. I began as an embroiderer, and that sensibility remains the thread that ties all my other practices together. A lot of my metalwork, for instance, has a distinctly textile quality and I often use wire or silver as though it were thread, shaping it to float around the head in three-dimensional forms. I make each piece by hand in my small studio, situated at the bottom of my garden here in Iceland. 

 

Moth Mask Photo by Santiago Felipe

 

Could you share more about the journey that has led you to be making masks for Björk?

I met Björk in 2009, just as she was coming off the Volta tour and starting to formulate what would later become the Biophilia album. Initially, I joined her as sort of research / personal assistant, but over the years my role evolved to focus more on the visual side of stuff with her – whether it be tour visuals, music videos, making apps or virtual reality projects etc. In 2015, while we were working on the visuals for the Vulnicura album and tour, I started to make some embroidered masks for her to wear on stage. Most of those were made while we were on the road, initially just as a little side project – we were usually so busy working on other stuff during the day, I would make them in the evening in my hotel room. For a long time I saw them as these spontaneous physical flowers that would spring up out of all the other work we were usually doing during the day. So I was often surprised when people would call me her “mask maker” as that was initially a very small (but visible) part of our collaboration. Over time though, the masks became a more integral part of our creative partnership. 

 

Nodens Mask

 

Could you talk us through the process of designing and creating one of her masks, perhaps a creation you have been especially proud of?

During the Covid lockdowns, I finally had the time to look back and archive all the masks I had made, and was amazed to discover I’d created over 70… and the process for each one is a bit different ! But typically, there will be some visual references or emotional cues that will emerge from conversations with Björk – or some inspiration from nature that I have become fixated on. And then I will just start experimenting and making prototypes in my studio – often for weeks or months, until I figure out some mood or character that works on the face. A lot will depend on what specifically I am making the mask for: if it is for a video, a live performance, a photoshoot – they all have slightly different parameters for how theatrical or casual they should feel, so that is usually at the forefront too. If we take one recent mask as an example – the “Fascia” mask, I had become very interested in the body’s connective tissue, and had been researching that for a while. Taking that as an initial starting point, I started to draw some contours directly onto a bust of Björk´s head, which I then abstracted into a series of organic flowing lines. Almost all of my previous masks have lifted off the face and floated around the head, as I was always wanting to avoid making a typical “mask” with eye holes that is worn flush to the face. This was my first attempt at trying to make a piece that could easily just be taken on and off like that. I ended up laser-cutting this piece from solid copper, polishing it by hand and then forming it to fit exactly onto Björk´s face. Björk had also been sharing references with me at the time that had this same sort of contour-line feeling – so this mask shows how often it is a strange combination of things that leads to any particular mask: an anatomical reference, some visual clues from Björk, a mixture of hand craft and digital techniques combined, a long process of experimentation with different forms… all of those will merge and a new mask will eventually appear out the other side! Watch the making of this mask here.

 

Fascia Mask

 

How do new ideas emerge for you and what is the process for developing them into finished pieces?

Most of my inspirations, unsurprisingly, come from the natural world — usually something botanical or anatomical, often something internal or microscopic that I want to try and bring to the surface. More recently I have been finding lots of inspiration in archaeological sites and finds, specifically from Iron Age Britain. Typically I will become fascinated by a particular form or structure, and start studying it obsessively for months, until I begin to see it as a character that could live on the face. I prefer to evolve the shapes beyond their origins, creating curves or structures in my own visual language – until I find something that suggests the essence of something, rather than a direct copy of its natural form. I will usually try to clear my mind of references entirely and go into the studio without a sketch, and let my hands do the thinking instead. In my practice I am often switching between different materials and techniques, and I find that approaching it this way lets me react more instinctively to whatever material I am using, until something new emerges.

 

Ophrys Ring Gold

 

Where do you hope to take your practice in the future and why?

I’ve recently launched my first pieces of jewellery at Dover Street Market in London, which feels like a very natural and exciting evolution for where I want to go next. Adorning the body has always been central to my work, but now I’m shifting my focus from the face to the hands, ears, necks, and wrists. I´m really proud of those first pieces – especially the fact that I made them in my hometown in Gloucestershire, with the amazing team at Pangolin Editions – a world class bronze foundry just a few steps from where I grew up. I wanted to keep the scale small and focused, prioritising craftsmanship and intention in every piece – and feel very lucky to have done that with them. It was the first time I gave my designs to someone else to make, and I already can’t wait to start making new pieces with them. 

jtmerry.com 

Follow @james.t.merry 

Meet The Maker: Studio Furthermore

Please tell us about your journey into the world of art, design and craft, and the unique perspective you bring to it.

It was clear to me from a really young age before I knew what design or craft was, this is what I would do. It came into sharp focus over time and particularly during my RCA years. Marina and I started to collaborate soon after graduating and formalised our studio in 2015. Our work is deeply informed by processes that occur in nature such as lava stone from volcanic activity or how mountains are formed over many years. Nature creates the most beautiful forms, albeit uncontrolled, and this is what we try to achieve in our work. In traditional design there is a tendency to control and perfect every aspect of production and outcome but we try to create work with process and feeling. For us the outcome is a result and not an expectation.

 

Moon Rock

How do new ideas emerge for you and what is the process for developing them into finished pieces?

We both have intuitions which we tend to sketch or talk about. For us ideas are fast but we often work on longer projects like Moon Rock which took years to develop so many ideas can influence the outcome of a single project and a single project can have numerous outcomes. We produce drawings, material samples, models and collect lots of material that builds towards a collection of finished pieces. Moon Rock is ongoing so we will keep adding to the collection over time.

Which materials do you each enjoy working with most and why?

We are lucky enough to work with our own materials which we have created. They are not materials within their own right but rather variations of materials such as our metal and ceramic foams. We also love to work with glass, and light is something we treat as a material, an immaterial material, but something that can be worked and shaped nevertheless. We are drawn to transformative materials and materials which are enduring.

 

Black + Blue

We’d love to hear more about the inspiration for the Moon Rock project and how it feels to be sending artwork to the moon.

The Moon Rock project grew out of our ceramic foam work. We wanted to create furniture scaled work but our porcelain foam is better suited to hand scaled pieces so we started to explore the possibilities of creating our own metal foam process. We created the process first and looked at geological processes occurring in the natural world such as volcanology which forms and shapes planets all over the universe. Volcanoes are like massive crucibles that spew out weird and wonderful materials. There were many iterations of the process before we perfected it but then we took the steps to rework it so the outcome is 100% recycled from car wheels meaning no new material is required cutting out mining and around 90% of the energy required in the production of new aluminium.

Looking up at the Moon it all seems so far away and even hard to imagine someone setting foot on the surface let alone imagine something I made will go there and be preserved for a very long time. But I have come to think of it like Everest, there was a time before anybody set foot on the summit and one afternoon that changed. Now in climbing season long queues of people wait their turn to summit. Soon the Moon will be a busy place, probably sooner than many of us expect and I think that’s the point. We created a cobalt porcelain hybrid material and produced a tiny Moon Rock table for the occasion.

 

Diode Dining Table | copyright Charles Burnand Gallery 2024 | Photo: Graham Pearson

Where do you go from there? What will you be working on next?

We are presenting our work on a global stage now with PAD London and Design Miami coming up soon for example. It’s invigorating to experience how new audiences interpret our work. We are creating larger scale pieces and have some bronze foam pieces also. We are most excited about what’s going on behind the scenes. As well as a shift in scale we are thinking about some more advanced processes to form the next generation of our work.

Find out more at www.studiofurthermore.com

Follow @studiofurthermore

We are hiring a Senior Sales and Programme Executive

An exciting opportunity has arisen to join the London Craft Week team as Senior Sales and Programme Executive.

About London Craft Week

Returning for its tenth edition from 13-19 May 2024, London Craft Week (LCW) is a city-wide festival celebrating exceptional craftsmanship from around the world. A unique cultural and commercial platform, LCW attracts 225,450 visitors to a rich and varied programme of over 500 events from 40 countries.
LCW’s curated programme brings together established and emerging makers, iconic heritage and contemporary brands, studio groups, collectives and galleries with discerning consumers to build engagement and sales. It features exclusive workshops, demonstrations, exhibitions, talks and discussions and performances.
London Craft Week tells the stories behind some of the world’s most beautiful objects – the material, the maker, the process and the inspiration. We work closely with partners to shape persuasive activations, connecting partners with new and existing customers.
London Craft Week is an independent, not-for-profit organisation.

About this role

London Craft Week is looking for a confident individual with strong sales experience, exceptional communication skills and meticulous attention to detail.
You will work closely with the Head of Programme and Content and the Content and Brand Manager to achieve stretching sales and programme targets.
You will need to be methodical, creative and communicate London Craft Week’s utility to our partners and sponsors.
You will have the opportunity to contribute creatively to LCW’s success.
You will have a keen interest in the work of London Craft Week, craftsmanship, art and design, luxury fashion, retail, arts and culture.
You will be part of a small but growing team working on a dynamic and ambitious event. This role will require you to work with flexibility, energy and commitment.

For further information about the role and for details of how to apply, please see below.

KEY RESPONSIBILITIES

Sales
● Maintain and update existing database of companies and contacts.
● Research new partners and build sales data including artist-makers, independent retail, luxury brands, studio groups, international collectives, galleries and national delegations.
● Develop sales pipeline and actively sell programme partnerships and advertising opportunities to achieve specific targets.
● Ensure potential programme partners understand the LCW opportunity and address any queries.
● Issue invoices, maintain accurate sales records and report progress.
● Provide ongoing relationship management for programme partners.
● Attend partner meetings with Head of Programme and Content and the Content and Brand Manager, in person and online as required.

Programme Development
● Support the Head of Programme and Content and the Content and Brand Manager on the development of larger content projects for London Craft Week 2024.
● Support and advise programme partners to develop persuasive events that address their individual objectives.
● Ensure that all programmed events meet or exceed LCW benchmarks for quality.
● Liaise with category and discipline experts to review and approve applications as directed by the Head of Programme and Content. Print & Proofreading
● Approach and chase programme partners for copy and images for the LCW Guide and website, newsletters and social posts.
● Liaise with partners and the Copy Editor to ensure efficient copy flow from partners to the Copy Editor and onto the design agency.
● Proofread the LCW Guide, website, newsletters and social posts. Online, Social & Digital
● Research and secure images for London Craft Week newsletters and social posts
● Support the Content and Brand Manager with uploading newsletter copy and images onto MailChimp and the website
● Working with the Head of Programme and Content and the Content and Brand Manager, publish social posts as directed using Hootsuite
● Support Programme Partners in uploading their event information (copy and images) to the LCW website.
● Chase programme partners, sponsors and media partners for copy and images. Administration
● Provide general administrative support to the LCW team.
● Prepare and distribute invoices for programme partners and sponsors using the accounting software Xero.
● Ensure timely payment of invoices, contacting partners and sponsors as necessary.
● Prepare agreements for programme partners, confirming the terms of their participation in LCW.
● Use Adobe Sign to send agreements to programme partners.

Distribution
● Support the Marketing Manager on the distribution of LCW Guides and event signage, liaising with partners and suppliers.

PR
● Provide information and images to LCW’s PR agency as directed by the Head of Programme and Content.
● Liaise with the PR agency and the LCW team to schedule interviews and to monitor copy deadlines.

VIP Programme
● Liaise with programme partners to ensure the smooth delivery of VIP events, monitoring guest lists, F&B and logistics as necessary.

ESSENTIAL SKILLS AND EXPERIENCE

● Relevant sales experience.
● Self-starter with strong commercial awareness.
● A keen interest in the work of London Craft Week, craftsmanship, art and design and the luxury, fashion, retail, arts and culture sectors more generally.
● Strong interpersonal skills with excellent written and spoken English.
● Confident telephone manner and understanding of how to structure a sale.
● Self-confident with the ability to communicate and work with senior staff from a range of organisations including the art, craft and luxury sectors.
● Ability to manage multiple priorities, work to deadlines and stay calm under pressure.
● Creative, with the ability to think clearly and solve problems effectively.
● Methodical, organised with meticulous attention to detail.
● Strong customer care ethic.
● Tenacious and hardworking.
● Some marketing experience an advantage.
● Good understanding of digital and social channels.
● Experience of using a content management system for websites.
● Experience working with a range of software including MailChimp, Mac/Adobe Creative Suite, In Design, Photoshop, Xero, Adobe Acrobat and Microsoft Excel/Office.

To Apply

Please email jonathan@londoncraftweek.com with a CV of no more than three pages and a covering letter explaining in no more than 500 words how your skills and experience match the requirements of this role.

The deadline for applications is midnight Saturday 28 October.

Photo credit Dan Weill Photography

Meet The Maker: Farah Marafie, Founder of AOI

Please tell us about your journey into the world of design and craft, and the perspective you bring to it.

 

My journey into the world of art and design began when I was a little girl. I have always been very curious by nature. My father is Kuwaiti and my mother is Lebanese. From a young age, I was always eager to learn about different cultures and identities, and my travels and experiences in various countries only deepened this interest. I realised that design and craft are closely tied to heritage, rituals, and traditions, and I became fascinated by the way colours, textures, music, and techniques were intertwined with these cultural aspects.

 

With this growing bank of knowledge, I naturally gravitated towards design. It was a passion I’d held since childhood. I deeply respect creatives; everything around us has been considered intentionally and designed by individuals or teams, and that is beautiful. I wanted to explore it further and to truly understand its depths, by creating something entirely new. A way of feeling no limits towards my creative journey and allowing myself to explore my curiosity freely. Hence the name “ AN OCEAN of IDEAS” My unique perspective is shaped by the diverse cultures I’ve encountered in my life’s journey, inspiring me to infuse heritage and tradition into my creative work.

 

Could you tell us about what you are working on at the moment?

 

I’m in the final stages of photographing and preparing to launch my clogs. They are my babies that have been in the making for over a year. I’m so happy and proud to share them with my collectors. They’re launching very soon. Everything is so thoughtfully considered in my process and I’m most proud about the wood material we sourced because I care deeply about functionality. The wood chosen was lightweight in comparison to existing clogs I’ve seen before. I’m really looking forward to the launch. 

 

I have also been using a blend of both soft and hard materials, which is exciting and experimental. I am working towards my fourth drop, which is a dichotomy (each of my drops is an exciting dichotomous conversation). This drop will be skirts and sculptures. 

 

What adds to the excitement is the collaborative aspect of it all. I’m actively engaging with artisans in the realm of industrial design, and work closely with makers to craft custom products that merge the tactile with the structural. In addition to these partnerships, I’m collaborating with Italian Mills to weave bespoke textiles, specially tailored for my one-of-a-kind skirt designs. 

 

I have set AOI up to be dynamic and innovative, a brand that would constantly excite me so passionately as the Designer and Creative Director, as much as the collector listening to the whole journey each collectible has been on. We bring diverse elements together to create something truly exceptional and unique.

 

What do you enjoy about the materials you work with?

 

I most enjoy the sense of connection and respect I have for the materials I work with. There’s a unique pleasure in handling high-quality, natural fibres and well-woven fabrics and finishings. For me, design is not just about the end result; it’s about the entire journey. I treat each material with the same level of care as I do my prototypes, toiles, creative direction, product development, image making and archival process.  Every step of the process holds significance, and I approach it with deep respect.

 

Working with various materials excites me because I can relate to each of them in distinctive ways. Instead of forcing a material to conform to my vision, I prefer to honour its fundamental qualities and work around it. This approach allows for a synergy between my ideas and the materials themselves. Ultimately, it’s all about respecting the craft, valuing each element of the creative journey, and letting the materials guide me towards the best possible outcome.

 

How do new ideas emerge for you and what is the process for developing them into finished pieces?

New ideas for me don’t follow a standardised process. They can emerge from various sources, like a specific colour, a captivating texture, or the craftsmanship involved in a particular technique. A number of diverse elements mould a strong vision in my mind, that I’m then eager to bring to life. My brand name “An Ocean of Ideas,” gives me the freedom to explore unexpected and relatable concepts. Inspiration can strike anywhere, whether it’s a memorable dinner table setting, an art gallery visit, or the experiences surrounding these moments. Even something as abstract as a car ride on the way to visit a factory for example. I believe it’s not always the grand events but often the subtle details that trigger creativity. 

 

The journey and the time that it takes to master the craft is just as important as the final idea or creation. It’s a continuous process and I’m always drawing from ​​life, travel and culture, and the ideas that they inspire.

 

Where do you hope to take your practice in the future and why?

 

In the future, I aspire to take my practice to new heights by transforming it into an inviting and immersive experience that is accessible to the public. While my work is rooted in luxury craftsmanship, I believe that the passion for craft is something people are eager to explore and understand all over again in today’s world. The word luxury also feels condescending to me today as so many of us use it so freely. It should not feel like it’s a luxury for people to touch and connect over well made products. I want to bring that angle back to life, accessible to all like minded individuals who have this passion for beautiful well made products.

 

It’s a passion that I want to continually share and nurture within my community. I envisage creating in-person experiences in an immersive AOI gallery where individuals can witness my creative process firsthand, shop and experience each collectible and learn about each technique and unique journey.  This allows for a deeper connection to my community and offers them the chance to engage with my craft on a more personal level.  I look forward to finding new ways to collaborate that push the boundaries of creativity, and building innovative partnerships with like-minded creators.

 

Whether someone decides to collect today, next year, or in the next decade, I want to provide a space where the curiosity and passion for craft can flourish, while also building a vibrant community of enthusiasts and creators who can share in this immersive journey together.

 

Visit AOI here

Follow the brand’s processes and updates on their instagram page @AOI

The July Edit

Though our usual routines may lose a little of their rigidity over the summer, diaries seem to fill up faster than ever. Make the most of precious remaining slots with our selection of experiences across the worlds of craft, art and design. From the latest talent at New Designers, to a particularly convivial Serpentine Pavilion and two revitalised institutions bouncing back onto the scene, there’s plenty of zip about town this summer. Knowing though that most of us will welcome a gentler pace as temperatures rise, we’ve included four day trip suggestions for a change of scene that’s still laced with well-crafted culture.

And, while calendars are to hand, why not pop in the dates for the tenth anniversary edition of London Craft Week, which takes place 13-19 May 2024.

We’re taking a break for August, so look forward to sharing our next round-up of cultural happenings and fine craftsmanship in early September. In the meantime, we will continue to share creative talent, events and experiences on Instagram, so please follow us there. Wishing you a happy summer.

Craft Capital

 

National Portrait Gallery Reopens

WC2, ongoing
The National Portrait Gallery has reopened, inviting visitors through its new Tracey Emin-designed doors. The bronze doors’ low-relief depictions of ‘every woman, throughout time’ foretell the more diverse and inclusive picture that is now painted through the collection on show. New Making Galleries delve deeper into the process of portraiture. Find out more

 

Young V&A Reopens

E2, ongoing 
Aiming to be ‘the most joyful museum in the world’, the newly reopened Young V&A is designed to showcase the power of creativity in children’s lives. A ‘doing’ museum, it encourages hands-on interaction with the various multi-sensory experiences on offer and offers a construction zone, a performance and story-telling stage, and an open design studio in which imaginations can run free. Find out more

 

Serpentine Pavilion 2023

W2, until 29 October 
Titled, ‘À Table’, the French call to join together around a meal, this year’s Serpentine Pavilion invites visitors to gather around the circular table that curves around its perimeter. The roof too is inspired by the architecture of community gathering, taking its lead from the togunas of Mali, West Africa. Its pleated form, which references palm leaves, sits low to create an atmosphere of calm conviviality. Find out more

 

New Designers

N1, until 8 July
New Designers at Islington’s Business Design Centre is the largest showcase of graduate designers in the country. Discover fresh designs by the newest businesses in the industry at ND Selects, a subsection of the event curated by London Craft Week Partner Louisa Pacifico, Founder of Future Icons. Find out more

 

Collections

Sarah Myerscough Gallery, W1, until 21 October
Sarah Myerscough Gallery marks its Silver Jubilee with the exhibition ‘Collections,’ an immersive and representative curation of their key artists and artworks. The show weaves together the makers, materials and objects who express the vision of the gallery; expect signature works from familiar names, as well as new directions and developments. Find out more

 

Andy Warhol: The Textiles

Fashion & Textiles Museum, SE1, until 10 September 
There’s a distinctly summery flavour to many of Andy Warhol’s textiles, currently on show at the Fashion & Textiles Museum. Warhol’s fascination with everyday items and artistic relationship with mass production emerges here, and the exhibition, the first dedicated to his commercial textile designs, showcases how this work contributed to the artist’s oeuvre. Find out more

Curated Day Trips

 

Rooted

Wakehurst, Sussex, until 17 September

Wakehurst has commissioned a series of award-winning artists to create a series of outdoor installations in celebration of trees. Taking inspiration from Wakehurst’s varied landscapes and ecology, the eight works capture a broad range of artistic practices, from sculpture to sound. Visitors will discover a 10m explosion of neon, a series of human portraits carved from trees lost to Storm Arwen, a drinks bar made entirely from fungi, giant wooden megaphones and plenty more. Find out more

 

Joana Vasconcelos: Wedding Cake Tours

Waddesdon, Buckinghamshire, until 26 October  

Waddesdon Manor was built by Baron Ferdinand de Rothschild to display his collection of arts and entertain a fashionable elite. The latest Rothschild Foundation commission, the 12m ceramic tiled ‘Wedding Cake’ by celebrated Portuguese artist Joana Vasconcelos is a suitably generous and joyful addition to this collection, set as a folly amid the gardens. Visit this summer for a tour of the multi-tiered structure before going on to explore the collection of contemporary sculpture in the Water Garden. Find out more

 

The Collection of Victoria, Lady de Rothschild

Ascott House, Bedfordshire, until 17 September

Ascott House hosts the late Victoria, Lady de Rothschild’s collection of contemporary craft prior to its auction through Maak this September. Tomasz Starzewski curated the display across the house’s six public reception rooms. The historic domestic setting juxtaposes contemporary works with antique interiors, celebrating materiality and the quality of the hand-made, regardless of era. Find out more

 

Material Power: Palestinian Embroidery

Kettle’s Yard, Cambridgeshire, until 29 October 

The current exhibition of Palestinian embroidery at Cambridge’s Kettle’s Yard is the first to explore this beautiful and intricate tradition, in the UK, in over 30 years. Alongside historic dresses are artworks by five contemporary artists, films of embroiderers speaking about their work and rarely seen archive material. Consider then heading down the road to the Fitzwilliam Museum for their showcase of embroidery practices from across the Mediterranean.  Find out more

Meet The Makers: Uzomaka Obiocha and Henry Rolnick

 

Protection Collection with Uzomaka

This month, we get to know two New York-based textile designers we came upon at the recent North American Pavilion exhibition at No. 9 Cork Street. Both showed with Of The Cloth, an art and design gallery whose interests span the realms of textiles, ceramics, antiques, contemporary art, and furniture, always exploring how materials shape our experiences, evoke emotions, and influence our interactions.

Uzomaka Obiocha and Henry Rolnick share an intuitive and responsive relationship with the materials they work with, “I enjoy that within the woven and dyed cotton fibers, a structural dance unfolds, forming patterns and textures that bring my creative ideations to life. Through this process, the materials themselves become storytellers” (UO) “When I wind warps and weave in the wefts, I have a wide array of natural fibers and yarn sizes to choose from and I integrate them together intuitively, allowing for the materials to tell me where they want to be in the fabric.” (HR)

We hear about how ideas form and are developed into final pieces. “A significant aspect of my creative process involves invoking the wisdom and talents of my ANCESTORS” (OB) and “I find inspiration in propaganda, advertising, and product packaging, as they provide insight into the communication channels through which we inspire intentions and actions.” (HR)

The interviews close with a look ahead to where each artist intends to take their practice and an introduction to other artists they admire.

Read the full interviews here. Follow their work at Of The Cloth

Additional image credits

Craft Capital
National Portrait Gallery Reopens: The new doors at the entrance to the National Portrait Gallery, London, designed by Tracey Emin. Photograph © Olivier Hess
Young V&A Reopens: Selection of doll’s houses to be installed within Rachel Whiteread’s installation Place (Village). © Jamie Stoker courtesy of Victoria and Albert Museum, London
Serpentine Pavilion 2023: Serpentine Pavilion 2023, designed by Lina Ghotmeh. © Lina Ghotmeh — Architecture. Photo: Iwan Baan, Courtesy: Serpentine.
New Designers: New Designers 2022
Collections: Installation view by James Harris courtesy of Sarah Myerscough Gallery
Andy Warhol: Image courtesy Fashion and Textile Museum

Curated Day trips
Rooted: James Hillier work in progress, James Hillier © RBG Kew
Wedding Cake Tours: Wedding Cake 3D Rendering © Atelier Joana Vasconcelos
The Collection of Victoria, Lady de Rothschild: Image courtesy of Maak
Material Power: Everyday dress from Gaza or Hebron, 1935-1940, from the collection of Tiraz: Widad Kawar Home for Arab Dress